Partners
On The Water is looking to recruit new partners to
support this exciting campaign to get more people involved in
boating and watersports as part of a healthy lifestyle.
In the Olympic year, this unique opportunity is
particulalrly relevant with Sailing, Kayaking and Rowing
representing some of Team GB's best chances of gold medal
success.
What's on Offer?
Background
Launched in 2010, On The Water is a five-year project, from
the British Marine Federation, that aims to encourage more people
to enjoy the benefits of boating and watersports.
The British Marine
Federation represents over 1,400 companies from boatbuilders,
to holiday companies, to equipment manufacturers and training
centres – our members are experts in the coastal and inland sectors
of the marine industry. Regular participation across a range of
boating activities from Kayaking to Sailing to Inland boating, aim
to breakdown the barriers to entry.
Research shows that the biggest barriers for
new boaters are a lack of information about entry routes into
boating and a perception that it is an elitist sport. On The
Water seeks to address this trend by giving people practical advice
on how to take the first steps into boating, providing them with
ideas on how to get started, and advice on boat purchases and
holidays. The response to the project so far has been
very positive.
Coverage
Regional and
National Boating Events
Over the next 12 months, On
The Water will be attending a number of regional events:
2011
WestQuay Shopping Centre
2 Sept 2011
Thames Festival
10-11 Sept 2011
PSP Southampton Boat Show
16-25 Sept 2011
2012
Tullett Prebon London Boat
Show 6 – 15 Jan 2012
East
Anglian Game and Country Fair 28 -29 April
2012
Poole Afloat
16th June 2012
- www.onthewater.co.uk
The website provides people with a wealth of
information that they need to get started in boating,
giving them ideas and tips on what types of boating they coulld
try, where they could try boating, what sorts of boating holidays
are available, how to buy boats, and the details of upcoming
boating events in their region
- Web
Banners
There are several free website banners and
buttons for you to use on your website.
- Existing strategic
partners and industry stakeholders
We currently work
closely with partners like The RYA, BCU, British Rowing, British
Waterways, The Environment Agency, Green & Blue, to promote the
leisure, superyacht and small commercial marine industry.
For more information please contact Michael
Luke on 01784 223617 or email mluke@britishmarine.co.uk
On The Water is a 5-year project from
the British Marine Federation (BMF)
Objective: Increase the number of
people taking part in watersports and boating as part of a healthy
lifestyle
On The Water promotes boating &
watersports as part of an active lifestyle
- Dinghy sailing
- Kayaking/canoeing
- Windsurfing
- Standup paddleboarding
- Wakeboarding
- Inland boating
- Rowing
- Personal watercraft
- Waterskiing
- Motor cruising
How does OTW work?
On The Water engages with New and Lapsed
audiences through:
- activity sessions - events
- www.onthewater.co.uk - information
- email campaign
- social media – facebook, twitter,
youtube, flickr
2011 EVENTS
WestQuay Shopping Centre
2 Sept 2011 (40,000 visitors)
Thames
Festival
10-11 Sept 2011
(200,000 visitors)
PSP Southampton Boat
Show
16-25 Sept 2011
(122,000 visitors)
2012 EVENTS
Tullett Prebon London Boat
Show 6-15 Jan 2012 (110,00
visitors)
East Anglian Game & Country
Fair 28-29 April
2012 (40,00
visitors)
New Forest Country
Show
24-26 July
2012 (90,000
visitors)
Poole
Afloat
16th June
2012
(4,000 visitors)
The Marketing Campaign
- Events (600,000 visitors)
- www.onthewater.co.uk
- Email campaign (3,000)
- Social media (FB, Twitter, Youtube,
Flickr)
- PR (boating, national & regional press
& online
For further details, please contact
Michael Luke
Marketing Executive
01784-223617
mluke@britishmarine.co.uk
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